Swimathon Social Content
The Swimathon Social Content video is a high-intensity, action-packed Instagram reel designed to promote the Swimathon club at Brighton Sea Lanes. Captured during a single 2-hour swim session, the video features dynamic shots of club members swimming and engaging in various activities. The fast-paced edits and carefully crafted sound design, elevate the reel to create an immersive viewing experience. This attention to audio detail amplifies the energy and excitement of the footage, making the reel stand out on social media. In addition to the main reel, interviews with club members were recorded to provide authentic, heartfelt testimonials for use on the club’s website, showcasing the strong sense of community and personal stories behind the club.
Project: Swimathon Social Content
Client: Brighton Sea Lanes – Swimathon Club
Objective: Create an engaging, high-energy Instagram reel to promote the Swimathon club and record archival member testimonials for their website.
Responsibilities:
• Pre-production: Planned the shoot to capture high-intensity swimming footage and member interviews.
• Production: Filmed a 2-hour swim session with a focus on dynamic action shots and personal interviews.
• Post-production: Edited the footage into a fast-paced Instagram reel, ensuring seamless transitions and high-quality visuals.
• Sound Design: Enhanced the video with expertly chosen sound effects from professional libraries to heighten the overall impact and energy.
Result:
The final reel successfully captured the spirit and intensity of the Swimathon club, generating excitement and engagement on social media. The sound design played a crucial role in elevating the quality of the content, providing an immersive experience that resonated with viewers. The additional interviews served as valuable content for the club, offering genuine testimonials that highlighted the community’s personal connection.
Timeline:
• Filmed content in one 2-hour session.
• Completed editing and sound design within one day.
