Behind The Bar Podcast
The Behind the Bar Podcast is a weekly series created and produced by Cove, delivering dynamic, long-form conversations that offer a lighthearted yet insightful look into various topics. Each episode runs between 1-2 hours, featuring engaging discussions and interviews with high-profile guests. The multi-camera setup provides a visually engaging experience, paired with professional-grade audio processing to ensure quality sound. Alongside the full episodes, we produced 5-10 short clips per episode for social media platforms. The podcast blends humor, education, and personal stories, with a relaxed vibe, allowing viewers to feel like they’re part of a casual conversation among friends. With high-value guests boasting a combined following of over 5 million, the podcast quickly grew in popularity across social platforms.
Project: Behind the Bar Podcast
Client: Cove (self-produced)
Objective: Launch and grow a weekly podcast series while managing full production and brand development.
Responsibilities:
• Pre-production: Managed guest outreach, scheduling, and brand partnerships.
• Production: Managed the technical aspects of recording, including multi-camera setups, audio processing, and live production management.
• Post-production: Edited each 1-2 hour episode, produced 5-10 social media clips per episode, and processed audio for clarity.
• Brand Development: Created all brand assets from scratch, including logo design, marketing materials, and social media templates.
• Social Media Management: Managed Instagram, TikTok, and YouTube accounts, growing the podcast’s audience to over 2,000 followers within 4 months.
• Brand Partnerships: Secured partnerships with Jubel, Liquid Death, and Nightcap, integrating sponsored content into episodes and events.
• Event Hosting: Hosted live events to further promote the podcast and engage with the community.
Result:
The podcast achieved over 2 million views and 100,000 likes on TikTok within four months. The combination of high-value guests, strong production quality, and consistent social media engagement has made the podcast a rapidly growing platform. The brand partnerships with Jubel, Liquid Death, and Nightcap further enhanced the podcast’s reputation and reach.
Timeline:
• Weekly episodes delivered on schedule.
• Social media clips produced and posted weekly alongside full episodes.
• Achieved significant audience growth within four months of launch.
