Monster Florence Tour Diaries
The Monster Florence Tour Diaries video takes viewers behind the scenes of the band’s return to their hometown for a warm-up show before their Europe tour. The video captures the raw, unfiltered moments backstage, including candid conversations, pre-show rituals, and live snippets from the performance. The content gives fans a close-up view of the band’s life offstage, highlighting their personalities, interactions with the crew, and the electric energy before hitting the stage. The visual style is dynamic and gritty, matching the band’s distinct vibe, with fast cuts between live footage and personal moments. The overall tone balances excitement and intimacy, making viewers feel like they’re part of the inner circle.
Project: Monster Florence Tour Diaries
Objective: Create behind-the-scenes social media content to give fans insight into the band’s offstage life.
Responsibilities:
• Full creative control in collaboration with the band’s social media manager to develop the concept and style.
• Capture and deliver 10 live clips within 24 hours of the show for immediate social media sharing.
• Edit and deliver a full behind-the-scenes video within 1 week, including 2 rounds of revisions.
Result:
The success of the video led to an invitation to join Monster Florence on their UK tour, where similar content will be produced. Additionally, I will document the band’s collaborations with food vendors along the tour in a creative and engaging manner.
Timeline:
• 10 live clips delivered within 24 hours post-show
• Full edit delivered within 1 week with 2 revisions
