Formation Art 'Art Stories'
The first episode of Art Stories delves into the world of Amar Singh, founder of Amar Gallery, as he prepares for the opening night of Lawrence Calcagno Redux. This mini-documentary captures an intimate portrait of Amar, following him through the meticulous process of setting up the exhibition while offering insights into his life and career within the art world. The video blends footage of the gallery setup with personal interviews, where Amar shares his experiences and thoughts on the evolving art landscape. The visual style is refined and sophisticated, mirroring the high-end nature of the gallery and the brand’s re-invention. Key moments highlight both the artistic process behind the scenes and Amar’s personal journey, creating a narrative that is both informative and visually captivating.
Project: Art Stories – Episode 1
Client: Formation Art
Objective: Rebrand the Formation Art platform with high-end, polished content for their website and social media channels.
Responsibilities:
• Produced and photographed a long-form YouTube documentary episode.
• Captured and edited social media clips for promotion.
• Filmed the gallery’s opening night and interviewed Amar Singh to provide viewers with a personal insight into his life and views on the art industry.
Result:
The documentary successfully supported the rebrand of Formation Art, offering a fresh, high-end content style for their online platforms. The episode sets the tone for the rest of the series, establishing Formation Art as a platform for sophisticated and insightful art journalism.
